Creative agency SEK and media agency Dagmar created an omnimedia campaign concept that is a play with words: in Finnish the word ‘Lenkki’ being not just a classic sausage shape but synonymous with jogging as well. Together with popular TikTok-influencers we fine-tuned original concept to match TikTok’s content culture. This included setting right tone and humor, creating fast-paced content and most importantly engaging TikTok-users: everyone had an opportunity to win limited edition of HK Sininen Lenkki® running clothes!